Camera Phone Customers – Share Smiles Across The U.S./Canadian Border
Sprint and LightSurf Technologies, a leading provider of open standards technology and services for multimedia messaging, today announced the launch of North America's first inter-operator picture messaging service for cameraphone users. The two companies, together with Bell Mobility, are leading the way in bringing seamless picture sharing to North American cameraphone users.
This announcement marks a turning point in the wireless industry, as inter-operator picture sharing will trigger rapid and wide-scale multimedia messaging adoption across North America, said Andy Seybold, founder of Outlook 4Mobility. LightSurf's solution enables this innovation by providing operators a simple and reliable system to share pictures between networks.
Multimedia messaging allows users to send messages in a combination of text, sounds and images. Industry analysts forecast that once multimedia messaging interoperability - or sharing between customers with different wireless service providers - becomes commonplace, its success will rival the dramatic text messaging growth experienced by short message service.
Since the first SMS interoperability agreements in 1998, the service has exploded with over 500 billion SMS messages being exchanged globally in 2003 and over 70 percent of wireless customers using SMS.
According to research firm IDC, to date, 80 million camera phones have sold worldwide, including six million in the US. In 2004, says analyst Ron Glaz of IDC, camera phones are expected to outsell digital cameras.
Sprint has enjoyed tremendous success with our Picture Mail product. In 2003, more than 66 million pictures were shared on our network, said Jeff Hallock, vice president of consumer product marketing for Sprint. This new agreement with Bell Mobility and LightSurf gives our customers another audience for sharing life as it happens.
Currently, Bell Mobility and Sprint operate thriving nationwide picture messaging services built on LightSurf's Open Standards MMS Platform, which supports advanced features like online albums, picture frames, enhancements, self-playing slideshows and more.
LightSurf manages the complexities of seamless inter-operator picture messaging including guaranteed message delivery, reporting and charge reconciliation, message optimization and digital rights management.
Our job is to enable the operators to create and deliver multimedia messaging solutions that are simple to use and offer a compelling end-user experience, said Philippe Kahn, CEO of LightSurf Technologies, Inc. We are delighted to help Sprint and Bell Mobility emerge as frontrunners in the race for achieving inter-operator picture sharing in North America.
Mathew Bold contributes and publishes news editorial to http://www.cellular-camera-phones.com.
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